*EXCLUSIVE OFFER* -20% discount for podcast listeners. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE Fashion Tech Applied is Released The first episode of 2024 and it's a big announcement! Discover the future where fashion meets technology in "Fashion Tech Applied," the new book released by Beyond Form CEO, Peter Jeun Ho Tsang, and consultant, Von N. Ruzive. This episode is your invitation to step behind the scenes of their 18-month journey of researching and writing this foundational book uncovering how technology is  being applied to the fashion industry. They share the emotional rollercoaster of crafting a book, from the initial excitement to the perseverance needed to cross the finish line, to receiving the final copy in their hands - which you can now have a copy in your hands too! Chapter by Chapter The co-authors take us through chapter by chapter what to expect in this 6-chapter book. Von shares first-hand her experience integrating AR into his brand, offering a glimpse into the immersive potential and how other fashion brands can also tap into the technology. We look at the opportunities and complexities of such innovative technologies, documented in various case studies, interviews from fashion tech professionals, and beautiful images throughout the book.  Find out the highlights for the authors and what they want you to take away from reading the book. Listen now along with your copy of Fashion Tech Applied. Follow here for more information on how to purchase your copy and the book tour: https://www.beyondform.io/book *Offer available until end June 2024 Support the show-------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io