In this debut episode of the Verso Book Club Podcast, Brett Christophers sits down with our host, Eleanor Penny, to discuss his new book, The Price is Wrong, which challenges conventional wisdom by proposing a fresh perspective on the intersection of markets and the environment. Christophers argues that the slow progress toward sustainability isn't due to the cost of renewable energy, but rather the lack of profitability in environmental preservation. As renewable technologies become more affordable, private investment hesitates to embrace green initiatives. Imagine being able to ask an author about their book: what motivated them, what hurdles they faced, and what's next on their agenda. With the Verso Book Club Podcast, this becomes a reality. Each month, Eleanor will facilitate conversations with a Verso Book Club author, who will be joining the show to answer listener questions about their work. Your questions will be read out on the show, bringing us one step closer to the books we love. Sign up to the Verso Book Club here tinyurl.com/5n67t9tr