This week I speak with Viktor Kulcsar, Co-Founder of Veles Farming. From a childhood in post-Soviet Slovakia to challenging cultural norms and diving into entrepreneurship, Victor's story is one of ambition. Victor opens up about the early struggles of being a young entrepreneur in a region with little support for startups, the invaluable lessons from mentors, and the importance of collaboration and shared knowledge – all while forging a path in the exciting world of saffron cultivation. Ever wondered what it takes to bring a luxury spice like saffron to your table, and how authenticity and quality can be guaranteed? Victor provides a fascinating look into the meticulous process of educating the market, navigating the challenges of direct-to-consumer sales, and building trust within high-end culinary circles. He shares industry insights on sourcing, the potential of indoor farming, and the cultural significance of this ancient crop. We discuss transparency in the supply chain and the value of traditional knowledge blended with cutting-edge cultivation techniques. As we look to the future of vertical farming with Victor, he talks about the importance of effective leadership and fostering a culture of openness to tackling significant challenges like capital expenditure and energy costs. Victor's enthusiasm for the potential of indoor agriculture – from enhancing flavors in gastronomy to meeting pharmaceutical industry standards – is contagious, offering listeners a compelling glimpse into not only the present landscape but also the boundless possibilities for growth and innovation in CEA. Thanks to Our SponsorsBio520Indoor AgCon AgTech Weekly Review Key Takeaways00:00 Entrepreneurship and Vertical Farming Journey 07:20 Learning and Collaboration in Business Growth 14:28 Education and Marketing of Saffron Challenges 21:18 Saffron Farm CEO Discusses Industry Insights 29:20 Relationships in Business 37:36 Challenges and Growth in Vertical Farming 43:46 The Future of Vertical Farming Tweetable Quotes“I need to get off my competitiveness in some way and I found business, a way to where I can do this."“It's very hard in the beginning to get it running. But I think when you get the first results in the first section and then it's so snowballs into a big thing."Resources MentionedWebsite - https://velesfarming.com/ Email - [email protected] Linkedin - https://www.linkedin.com/in/viktor-kulcsar-089b02175 Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Vertical Farming Jobs - a href="http://verticalfarmingjobs.com" rel="noopener noreferrer"...