In the latest episode of the "Build a Vibrant Culture" podcast, host Nicole Greer engages in a thought-provoking conversation with Marcel Petitpas, the CEO and co-founder of Parakeeto.  Marcel is an expert in agency profitability optimization and serves as the head strategic coach at SaaS Academy by Dan Martell. They delve into the controversial topic of time tracking in service-based businesses, discussing its impact on company culture and profitability.  Marcel shares strategies for implementing time tracking to foster trust and collaboration, emphasizing the importance of accurate data, clear expectations, and open communication. The conversation also covers optimizing gross margins, data-driven project scoping, and the benefits of transparent management practices.  The episode offers valuable insights for agencies aiming to enhance profitability and culture. 🔶 Key Points: 🔸Understanding the Importance of Time Tracking (03:41) 🔸The Controversy Surrounding Time Tracking (5:47) 🔸Strategies for Implementing Time Tracking (9:05) 🔸Decoupling Time and Money (20:32) 🔸Open Book Management (23:57) 🔸Data-Driven Project Scoping (33:04) Pricing & scoping Resources: https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/Toolkit: https://parakeeto.com/toolkit/?utm_source=Podcast&utm_medium=GuestAppearance&utm_campaign=Nicole+GreerPodcast: https://agencyprofitpodcast.simplecast.com/Linkedin: https://www.linkedin.com/in/marcelpetitpas/Course: https://parakeeto.com/course?utm_source=Podcast&utm_medium=GuestAppearance&utm_campaign=Nicole+Greer