"The authenticity and the genuineness and the cheekiness of Vietnamese people is still coming through. And I really like seeing that repeat guest coming back. It's a healthy sign for a destination." - Pieter Van Der Hoeven In this episode of the Vietnam is Awesome Podcast, host Niall Mackay is joined by Pieter Van Der Hoeven, the Managing Director of the Waifafo Resort and Spa in Hoi An.  Pieter shares his insights and recommendations on the best things to do, see, and experience in the Hoi An region, from immersive food tours and world-class golfing to the burgeoning craft cocktail scene. They also discuss the rapidly improving service standards in Vietnam's hospitality industry and Pieter's vision for his upcoming resort that celebrates the rich cultural heritage of Hoi An. Pieter highlights the importance of repeat visitors for Vietnam's tourism industry, which lags behind neighboring countries like Thailand. He believes addressing visa requirements, improving infrastructure, and preserving authenticity will help attract more return guests.  The episode offers a glimpse into Hoi An's vibrant food, drink, and wellness scenes, showcasing the destination's evolution while retaining its charming character. Key Takeaways: Hoi An offers immersive food tours, allowing visitors to dine in local homes and experience regional specialties like cao lau and bahn mi.The region boasts seven world-class golf courses designed by renowned architects like Greg Norman and Nick Faldo, with better value than Thailand.Hoi An's burgeoning craft cocktail scene features trendy spots like Hill Station, Mango Rooms, and Market Bar, offering unique Vietnamese-inspired drinks.Vietnam's hospitality industry has rapidly improved, with major brands providing training, and locals embracing it as a career path after gaining overseas experience.Pieter's upcoming Waifafo Resort aims to celebrate Hoi An's culture through modern and ancient elements, including innovative wellness concepts.