In this episode of the Visual Storytelling Today podcast, I chat with Ida Kymmer, a Strategic Business Development Manager with Journee - a Berlin-based Metaverse Company. They are the team that developed the metaverse experience for Vogue Business. BMW, Adidas, Siemens and more. We talked about her unique journey entering the metaverse field, benefits for hosting vs. outsourcing an experience, what are the typical business objectives brands are after, key project types, the process, her top 3 tips for brands that are looking to develop their own metaverse experience on their websites - and much more.   For more information, check out the show notes.   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Curious to learn more what's all the fuss with the metaverse? Watch our on-demand presentation + bonus virtual guided tour