What is coffee consulting & how can it be embraced as a career choice? How can you enter the coffee business as an entrepreneur? We talk about all things knowing your coffee, coffee careers, coffee startups & entrepreneurship on this episode. Our guest is Mr Abhinav Mathur, the CEO & MD of Kaapi Machines and Something’s Brewing, India’s distinguished coffee solutions companies. In his career spanning 15+ years, Abhinav has dabbled in various roles including product, marketing, and sales, across diverse sectors. An XLRI alumnus, Abhinav has worked with Wipro and Philips before moving to Indulge Beverages, a start-up in the coffee capsule space and entering the world of coffee as an entrepreneur. Hear him talk about: (02:15) – The evolution of coffee in India (03:00) – Coffee Consultancy as a career & what you need to know (05:00) – The different waves of coffee in India (07:00) –Coffee Q Grading, Coffee tasters, Cupping Coffee & different professions + SCA & training & certifications for coffee professionals (08:15) - Entering the coffee business or coffee space as an entrepreneur- a coffee startup (11:00) - Knowing coffee gears, coffee stations and new coffee business (12:30) – Growing in an established market (14:00) – Breaking some coffee myths- why coffee isn’t bitter & why not piping hot coffee + coffee roasting recipes (17:30) – Coffee versus Wine- which one has more flavours (20:30) – Digitally growing the coffee business- e-commerce vs retail (23:00) – Why physical coffee stores? + Challenges when business down to 0 (26:00) - 3 characteristics for coffee professionals & entrepreneurs (28:00) - The coffee community and what you can expect in terms of  assistance (28:30) - 3 interesting coffee gears worth owning Original Music by Joseph Mc Dade Drop us a note on Instagram, Facebook, LinkedIn or Twitter @voice_of_achievers Or write in directly to [email protected] We’re listening to you. Don’t forget to follow us on Spotify, Stitcher, Apple, Google, JioSaavn, Gaana or wherever you’re listening to us! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For partnerships/queries send you can send us an email at [email protected].   DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state. See omnystudio.com/listener for privacy information.