How do you validate a hypothesis and how deep should your market research be when stepping into a business? We’re talking sustainable entrepreneurship, corporate leaders turning entrepreneurs at the peak of their leadership careers, younger vs more seasoned founders, the relevance of market research, validating problem statements and working capital, and more in this episode. Our guest is Disha Shah who comes with 15 + years of a track record in leadership & business development across industry sectors & geographies. Her previous stints include working in a senior leadership role at an Indian Consumer-Tech AI startup and working with the German Government as the Director of Indian Investments into the Frankfurt metropolitan region.    Hear her talk about: (03.00) – Planet first entrepreneurship; Packaged foods in India- A deepdive and statistics (07.00) – The 3 fundamental needs of a business idea (problem statements, core stakeholders, unit economics) (10.00) – Market research – the safety net and the guiding force before taking the leap of faith (13.30) – the transition from the corporate world to entrepreneurship post 15 years of experience (14.00) – Risk appetites and the long haul in entrepreneurship (16.00) – The product market fit (18.00) – Entrepreneurship and midlife especially as a parent (19.00) – Founders young and old- the pros and the downsides (20.00) – Single minded focus versus experienced maturity (22.00) - India and her wonderful adoption of futuristic technology and leapfrogging eras (24.30) – Consumerism vs sustainable consumerism (27.30) – Sustainable businesses in India, Gen Z as the TG, and clever marketing (28.00) – A win win scenario while building businesses Original Music: Joseph Mc Dade We’re listening to you. Don’t forget to follow us on Spotify, Stitcher, Apple, Google, JioSaavn, Gaana or wherever you’re listening to us! You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For partnerships/queries send you can send us an email at [email protected].   DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state. See omnystudio.com/listener for privacy information.