Do you want to be a thoughtful, effective communicator? In his latest book, Carlos A Alvarenga illuminates insights from research and classical writings to outline The Rules of Persuasion. On today's episode Carlos and Andrea discuss the chemistry between communicators and their audience that leads to people taking action on a message. They also explore differences between coercion and persuasion, and sentimentality and authentic emotion.   Read the show notes here:   https://www.voiceofinfluence.net/302 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact