Juliane Stensrud, the co-founder of Mos, is an experienced Art Director whose work centres around human insight, connecting target audiences to brands and making them relevant in people's lives. She believes in the power of visual expression and storytelling, emphasising that both disciplines are vital for creating standout brands with a strong impact. In this episode, Juliane discusses her journey in the field of art direction and the inspiration she gained from collaborating with others. She shares how she transitioned from being an art director in larger agencies to starting her own business with Mos, highlighting the pros and cons of entrepreneurship. Delving into the core values and working principles of Mos, emphasising the importance of honesty, communication, and craft in their creative process. She explains how the challenge of being self-reliant and finding answers themselves pushed them to define their beliefs and processes as a studio. Leaving the safety of a stable environment was a daunting experience, but Juliane expresses gratitude for the sense of freedom that comes with running her own business. She also elaborates on the significance of establishing trusting relationships with clients. Highlights the value of challenging and questioning each other, leading to better outcomes and decision-making for clients. Juliane compares this relationship to a loving one, where the work environment and mutual trust greatly impact the success of the collaboration. Throughout the episode, Juliane's passion for visual expression, storytelling, and creating standout brands shines through, offering valuable insights into her journey as an art director and entrepreneur. mososlo.no @mososlo …… Ways Into Practice (WIP) is a resource created and produced as part of Bielke&Yang’s internship programme taking the form of a podcast to provide students and young designers valuable insights when starting their journey into the design industry. …… A project initiated by @bielkeyang with the support of a grant from @grafill Interviews, identity and design by @linn.linn.linh & @kristoffer.design Illustrations by @linn.linn.linh Photography by @bowoslo Episodes mastered by Simen Stokke Typeface STK Bureau Sans & Serif by @smuss.studio …… waysintopractice.no #design #students #process #artdirection #careerdevelopment #graphicdesign #interview #podcast #independent #designer #creativity #freelance #entrepreneurship