Ida Louise Andersen is a Senior Designer continuously searching to find new ways to bend, stretch, feed and grow new ideas. Currently working at Scandinavian Design Group (SDG). She takes us on her journey from studying in Oslo and Milan to how she started in the industry. Ida shares her experiences in branding the nation branding of Norway, a once-in-a-lifetime opportunity, and the challenges of designing for a diverse international audience. Ida talks us through the concept behind her personal project, "Ida's Space," a digital haven where she finds artistic freedom and inspiration beyond the crowded social media landscape. We explore the importance of maintaining a work-life balance and how creativity flourishes when designers step outside the design bubble. Ida's passion for design shines through as she discusses the impact of her playful mindset on her recent project, Mash, a lifestyle brand focused on wellness and embracing life's highs and lows. Join us for an engaging conversation with Ida as she shares her design philosophy, her approach to nation branding, and the magic that comes from finding joy in creativity. …… Ways Into Practice (WIP) is a resource created and produced as part of Bielke&Yang’s internship programme. …… A project initiated by @bielkeyang with the support of a grant from @grafill Interviews, identity and design by @linn.linn.linh & @kristoffer.design Illustrations by @linn.linn.linh Photography by @bowoslo Episodes mastered by Simen Stokke Typeface STK Bureau Sans & Serif by @smuss.studio …… waysintopractice.no #design #students #process #design #branding #careerdevelopment #graphicdesign #interview #podcast #independent #designer #creativity #freelance #entrepreneurship