Thousands of companies advertise through Facebook. It can be a very tough market. You will need to know who your target audience is and zero in on them. Leveraging paid Facebook ads for your digital marketing strategy has been proven to be quite effective. It has become one of the most used advertising channels for digital marketing professionals and is also becoming popular with novice users. Thousands of companies advertise each day through Facebook. Unless you know what you are doing,  it can be a very tough market. In order to be successful in this realm and to get the most out of your advertising budget, you need to determine who your target audience is and zero in on them. Listen to the episode to learn more. Article: Why Your Digital Marketing Strategy Needs to Include Paid Facebook Ads Audio Version By TheeDigital Boston Web Design