“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing, sales, or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah. I truly enjoy having marketing experts on my show because sales and marketing are very different.  They are married and need each other but have very different skills.  Since I’m no expert in Marketing strategies, I always learn a tip or two or three from my guests on this topic.  Lead generation is critical for keeping our pipelines full so we can continue to connect through follow-up and help our ideal clients using an effective sales process. Leads come in, and if our sales process aligns with our marketing message, sales come out.    YouTube: https://youtu.be/slrakACxWTs   About Amy Kuphal: Amy is a lead generation and email marketing specialist and the founder of The Inbox Entrepreneur. This monthly membership helps online business owners grow their audience, generate more leads, and make more sales, all in a simple and sustainable way. Amy is a fierce advocate for “anti-hustle entrepreneurship” and is on a mission to help business owners create businesses that both look and feel good.   How to Get In Touch with Amy Kuphal: Email:  [email protected] Website: https://www.amykuphal.com/ Gift:  http://www.amykuphal.com/write-better-emails   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.