“Customer-centricity should be about delivering value for customers that will eventually create value for the company” – Robert G. Thompson. The root of sustainable growth is having customers who buy and evangelize your company. However, surveying all visitors and customers does not show why the customers buy. To decipher this, you have to blend qualitative and quantitative research.     My guest today has helped companies, big and small, level up their understanding of how customers make decisions, which has helped marketers make better decisions.    YouTube: https://youtu.be/NDH07AjFlxA   About Valentin Radu: Valentin is the pioneer of the CVO Movement (Customer Value Optimization) and the founder of CVO Academy, where he teamed up with prominent professors and practitioners to teach people how to achieve sustainable growth by understanding and caring for their customers.   He is also the author of The CLV Revolution, a highly appreciated book for companies looking to get serious about customer lifetime value. Valentin's experimentation mindset has led him to develop the CVO Methodology and cutting-edge technologies for experimenting online and in brick-and-mortar stores, being the first that enabled companies to optimize their customer lifetime value across all the touch points.   A lifelong entrepreneur, he has successfully built four companies, including his current venture, Omniconvert, that provide CRO and CVO solutions to retail giants like Avon, Patagonia, Auchan, and many others.   How to Get In Touch with Valentin Radu:  Email:  [email protected] Website:  https://www.omniconvert.com/ Gift:  https://theclvrevolution.com/   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.