My motivational quote for today is by – Brian Tracy "Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?'" – Brian Tracy. I love this quote; it helps set up today's show topic: Differentiation is the Key to Unlocking Sales. So, how can brands (and their sales teams) differentiate in a crowded marketplace to stand out and drive customer acquisition? The first step is to give first and provide value (not BS), which will build deep relationships and easily create lifelong customers and referral sources for passive income.      YouTube: https://youtu.be/Iqa9bYlOU_4   About Jeff Lerner:  Jeff is the Founder and CEO of Misnomer.co, who leads the Fractional CMO practice for the company’s global clients. Over his 20-year career, he has driven significant growth for startups and Fortune 500 companies, securing over $390 million in venture capital, orchestrating three successful acquisitions totaling nearly $2 billion, and generating more than $500 million in revenue through diverse acquisition channels. Jeff is also the author of “The Power of Relationships in Professional Growth.”   How to Get In Touch with Jeff Lerner:  Email:  [email protected] Website:  http://www.misnomer.co/   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.