“SEO doesn’t happen in a vacuum. Every situation offers a unique set of variables.” -  Chuck Price. In this episode, my guest and I will discuss key SEO topics, including what to look for when hiring an SEO agency, weighing the risks and benefits of SEO, and when to hire an in-house resource versus an agency. We will also explore effective local SEO strategies and break down E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), explaining what it is and how it impacts your business.    YouTube: https://youtu.be/kHf_QU0ST0s   About Nick Musica:  Nick has been an SEO professional since 2003. He launched his SEO and content creation consultancy, Optics In, in September 2019. He focuses on supporting small and medium-sized businesses and startups with their SEO needs.   How to Get In Touch With Nick Musica:  Email:  [email protected] Website:  http://opticsin.com/ Gift: 10% off from Optics In SEO services   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.