The "Dumb Ways to Die" campaign launched in November 2012 by Metro Trains in Melbourne, and by the end of next year, it cemented itself as a legendary advertising campaign. Its viral success not only promoted railway safety, but also earned international acclaim for its creative approach, becoming an iconic example of effective public service announcements and a billion parodies. Join Holly & Matthew as they delve into its viral success and profound impact on public awareness, illuminating the intersection of creativity and public safety advocacy in contemporary advertising discourse. Become a supporter of this podcast: https://www.spreaker.com/podcast/weird-crap-in-australia--2968350/support.