For industry dominators, success rarely hinges on a 'one-size-fits-all' approach. Instead, they master their market by focusing on specific demographics and creating tailored strategies unique to needs and preferences. Today's guest has used this method to craft customized solutions in his unique market. Today, we're sitting down with Doug Sanders, Heritage Grocers Group Chairman and Chief Executive Officer. Doug's extensive career in the grocery industry spans 38 years across multiple and wide-ranging sectors including supermarket retail, wholesale food distribution, retail technology solutions, natural and organic foods, in addition to Hispanic and ethnic-focused specialty formats. Over the past 20 years, Doug has held the role of chairman and CEO for multiple private equity-owned grocery companies, including Sprouts Farmers Market, Cardenas Markets, and Heritage Grocers Group. In 2011, he led the sale of Sprouts Farmers Market to Apollo Global Management, followed by two successful acquisitions and an initial public offering In 2013.  In 2022, Doug spearheaded the sale of Cardenas Markets from KKR to Apollo joining Cardenas Markets and Tony's Fresh Market under the parent company Heritage Grocers Group. Highlights: Heritage's history and background (2:58)Doug's journey in the industry and opportunity at Heritage (4:16)Doug expands on Heritage's demographic and unique consumer base (6:47)What makes Heritage a competitive industry player (7:18)How Heritage prioritizes and celebrates authenticity in it's culture (8:33)Doug discusses the environment and atmosphere at Heritage stores (9:45)How Doug creates a company culture at Heritage (11:14)Field competition (12:34)Doug's approach to maintaining culture amid expansion (13:48)Doug's outlook on technology and innovation in the industry (16:06)Customer stories that left an impact on Doug and his work (18:03)Heritage's unique brand foundation collaborations (19:31)What excites Doug the most about the future of Heritage (20:33)Doug's predictions for Heritage's future growth and expansion (22:17)Links: Doug Sanders on LinkedIn Heritage Grocers Group on LinkedIn Heritage Grocers Group Website ICR LinkedIn ICR Twitter ICR Website Feedback: If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].