Roblox recently hit 70 million Daily Active Users and the top experiences on the platform have had over 30 billion visits. This week we cover the business side of the hottest metaverse platform of all. Stephen Dypiangco runs Metaverse Marcom - an advisory and consultancy firm that specialises in Roblox. He helps clients understand how to develop, build, scale and monetise in the Roblox ecosystem. In this episode we cover : - What really is Roblox? - Visits and engagement time - How Roblox has grown and misconceptions - The different categories and types of experience - Advertising, monetisation, marketing on Roblox and more - The Robux economy and creator/developer/platform splits - Avatar self expression and UGC fashion - Hello Kitty Case Study Links : Stephen Dypiangco Twitter : https://x.com/Dypiangco?s=20 LinkedIn : https://www.linkedin.com/in/stephendypiangco/ Metaverse Marcom Twitter : https://twitter.com/metaversemarcom LinkedIn : https://www.linkedin.com/company/metaverse-marcom/ Website & Newsletter : https://www.metaversemarcom.io/ Case Study : https://www.metaversemarcom.io/product-page/my-hello-kitty-cafe-game-teardown-case-study As always nothing on this show is financial or investment advice Thanks for listening. If you'd like to suggest a guest, sponsor the show or talk about consulting services - you can reach out to me on Twitter at ⁠⁠⁠⁠https://twitter.com/luke_franks⁠⁠⁠⁠ or LinkedIn : ⁠⁠⁠⁠https://www.linkedin.com/in/luke-franks-b8b509118/⁠⁠⁠ And Robin on Twitter here : ⁠⁠⁠https://twitter.com/IamSuperMassive⁠