If Your Risk Assessment Doesn’t Look at Personas Within Accounts, It’s Not Accurate
Description
In our final episode with Asaff Zamir, Asaff explains his approach to risk assessment by treating customer accounts as a subjective ecosystem. To do an accurate assessment of account health, he advocates for looking at each persona within an account and analyzing each person's perspective, experience, relationship strength, and personality.
Before Meta acquired Kustomer in 2022, Chad Horenfeldt, Kustomer’s then Director of Customer Success, saw the need for a revamp of the company’s Voice of Customer program and practices. He went on to design a comprehensive VOC program focusing on three objectives: Capture, Analyze, and Act. In...
Published 08/01/22
Today on the Nuffsaid podcast we spoke with Sandy Yu, the Global Lead of Oracle Cloud Infrastructure Advisory Boards, about how a Voice of Customer program can provide real value to an organization and prove its effectiveness to the executive team. If you’re unsure of whether or not your VOC...
Published 07/21/22