“When it’s crunch time and there’s pressure to hit Sales numbers, people make compromises that later negatively affect the company.” This is precisely the reason why CS leader, Daniel Rose, thinks Sales Engineering should live within CS; “Sales Engineering won’t allow deals to slip through because of a short-sighted approach.” In this episode, Daniel shares the main benefits of Customer Success owning Sales Engineering: more control over time to value, better use cases, and Net Retention Rate.