When Russia invaded Georgia in 2008, Moscow annexed 20% of Georgia's sovereign land space using traditional military force. Over the subsequent 13 years, however, Georgia has been subject to constant political, economic and societal coercion as Moscow tries to steer Tbilisi into the Russian sphere of influence. The tradecraft used by Moscow might simply be an evolution of what we previously knew as 'active measures', but – as Georgian analyst Natia Seskuria tells Peter Roberts – it certainly feels new.