Poppy Heap: Studying Marketing at University, applying for over

Poppy Heap: Studying Marketing at University, applying for over 100 jobs and aspiring to be a Generalist.

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Description

Unlike a lot of people who fall into Marketing, Poppy Heap decided at the age of 18 to study it at University. Four years later she is about to complete her first full year in work as a Marketing Executive. How has her opinion of Marketing changed and how well did university equip her for the reality of the industry?

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