Viv Yau: the growth of influencer marketing & how it all started in Norwich
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Viv Yau is the co-founder of Manchester's first influencer marketing agency: Bee Influence. Starting in traditional advertising with TBWA\Manchester, Viv then became an early adopter of influencer marketing with her work at Gleam Futures (where Zoella is a client) before going it alone. How has influencer marketing grown over the years and where does Viv intend to take it?
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