🎙️ Join us on the "What is Innovation?" podcast with the remarkable Paul V. McEnroe, the engineer behind the ubiquitous Universal Product Code (UPC) barcode. Paul’s definition centers around an open mind, technical capability, and teamwork. Hear the fascinating story of how the barcode transformed the retail category from the man who was there from the beginning. In addition to the barcode, learn about Paul and his team’s contributions to many other technologies we use today. Hear his advice on the value of patience, returning favors, and how we all can leave a lasting impact in the world of innovation. Tune in now for a dose of inspiration and invaluable advice for innovators!