🎙️ This week’s guest is Dr. Merrick Furst, Director of the Center for Deliberate Innovation at Georgia Tech and co-author of “The Heart of Innovation.” Dr. Furst unpacks the essence of successful innovation as a change that takes hold and describes how principles from behavioral economics can be useful in this space. He also highlights a critical barrier to innovation: how to solve the puzzle of indifference. Have you worked on a project, product, or program that ultimately ran into the end user or customer’s indifference?