Commodity fetishism - The commodity appears to be at first sight to be a trivial thing, but observed again contains both material and immaterial force   On one hand it's use value and the other its exchange value, the first being the need or desire it directly meets, the second the signal, the identity marker that reveals something about u   Quote - "A commodity is therefore a mysterious thing, simply because in it the social character of men's labour appears to them as an objective character stamped upon the product of that labour; because the relation of the producers to the sum total of their own labour is presented to them as a social relation, existing not between themselves, but between the products of their labour. This is the reason why the products of labour become commodities, social things whose qualities are at the same time perceptible and imperceptible by the senses" Marx