The spectacle is the next stage of mediation of relations between people. Already commodities mediate our relationships(we are identified by what we consume and what we do to earn the ultimate commodity, money) - but now images become the new basis of relating with products and each other. Recommendations - Century of the self on Youtube; Society of the spectacle by Guy Debord Quote _Just as early industrial capitalism moved the focus of existence from being to having, post-industrial culture has moved that focus from having to appearing. Guy Debord, The Society of the Spectacle_