Startups have been all the rage in business and technology. Meant to disrupt the market, change lives, and of course make truckloads of cash for the founders.   They've also been disruptive of labor laws, and seen their fair share of fraudsters and hot-air merchants who talk the talk and nothing more. In today's episode, we ask the question - what's the reality behind the start-up phenomenon and is it truly revolutionary or just another great marketing ploy.