In our season finale we are talking about hospitality suite events.  This is vital for your trade show events to network with your clients and let them talk to actual customers.   You will close more deals with potential customers talking to real customers than you will ever close just with a...

There are things you can control and things you cannot control.  You can't control when things go wrong while your top sales people are on their incentive trip, but you can prepare for it and use a good-will ambassador to make sure that no matter what happens, your people have the time of their...

Every organization has goals for their events, if we didn't reach those goals, then we don't get a return on our investment.  In the end, that's all the balance sheet cares about, however if you put those goals first, you are getting in the way of your own success.   Try adopting this one simple...