Kara Freedman lives in New York City, and is Complex Director of Marketing for the prestigious luxury Conrad hotel brand for New York Downtown and Conrad New York Midtown. She oversees marketing strategies for both properties including the development, management, execution and measurement of all aspects of the marketing and branding. Freedman and her team execute positioning, social media, website management, paid advertising, asset creation, public relations. Here she reveals the state of the New York City luxury hotel industry, how the industry is changing and how as a young woman she feels the future is brighter than ever. Freedman already has a considerable career history creating and working with the marketing and DNA of luxury brands, having worked as the opening marketing manager for Conrad Fort Lauderdale Beach and PR and marketing coordinator for Four Seasons Resort Palm Beach.