They say culture eats strategy for breakfast, and if that's true it's unlikely Raven Hernandez, CEO and founder of Earthrides, will be hungry any time soon. She's an attorney, entrepreneur, and visionary rebuilding the relationship between ride sharing companies and the people who actually drive the cars.  Earthrides offers a fully electric fleet of cars, largely owned by the company themselves, with employees rather than just contract workers. She's taken the proven model for ride sharing but infused it with a deeply felt conviction of honesty, integrity and purpose. In the episode we get into the company, how and why she founded it, and how her lived experiences are informing the culture of Earthrides, which sets it apart from the competition.