Imagine if you could wave your phone across a hoodie and instantly get information about where the cotton was sourced, how much the workers were paid, what the carbon impact of your purchase would be, specific to that individual product and delivered straight to your palm.  That's the world EON is building, and it's going to be here sooner than you think.  Natasha Franck, CEO and founder of EON Group, is pioneering technology that uses Near Field Communication to deliver information directly to the consumers about the products their buying and unlock a treasure chest of insights in how consumers interact with their stuff. They are powering the technology that can accelerate circular business models, resale channels, authentication, and, the ability to build integrity into fashion industry.  Recently EON announced a $10 million series A round, providing the fuel to carry Natasha's vision into the future. But, for the better part of a decade, she had just the vision to keep her going, well before the dollar showed up. Tune in to hear about the transformative potential of the technology, the impact it could have on sustainable manufacturing, and the people who made it happen.