This week we return to the world of furniture with Kristin Smith, COO, President, and even an early investor, of Fernish. The EPA estimates that  12.2 million tons of furniture ends up in a landfill every year, a product of our disposable relationship with the furniture we buy and eventually, throw away. Furnish is one of a new crop of companies seeking to break that model through offering rental options that allow their customers to return the furniture when they're done, breaking the cycle of planned disposal.  Tune in to hear how Furnish baked sustainable principles into their production and fabrication processes, how Kristin sees the world of consumer behavior evolving, and learn about her personal journey to becoming COO.