Zach Lawless is one of the few people I've met who's gets just as worked up about all the ways recycling isn't all it's made out to be as Jess Miles does. And that's saying something.  Zach founded the GoodGoods to step in where recycling falls short, creating a closed loop process of reusing products instead of the energy intensive, largely wasteful, and often downright duplicitous promise of recycling. They work with local wine shops to collect empty bottles from customers, wash them, then reuse them. Simple, but also wildly complicated... tune in to get in the weeds.  Before it was the GoodGoods, Zach started another company focused on delivering fresh meals to people in reusable containers. That model was largely focused on office spaces, and when the pandemic hit they had to pivot the business pretty much over night. Zach pull back the curtain on what that it's like being a CEO in times of stress and transition, why he believes sustainability is a good business and what it takes to take the leap of entrepreneurship.