Jay Kapoor is the General Partner of VSC Ventures, an offshoot of the internationally lauded PR firm VSC. As a seasoned investor Jay, who spent the last decade advising teams and athletes in the NFL, NBA and other major US sports, is now entrenched in the climate world- he hosts the climate pod Climb which you can check out here. Money is important to building a sustainable solution. So is policy, advocacy, corporate responsibility, personal accountability, technology, and collaboration. No one solution or tactic will provide a silver bullet to creating a sustainable solution. The unifying thread that binds them all together, and makes the sum greater than the parts: storytelling. Jay works with his companies to develop a narrative that will supercharge their ability to attract and enrapture customers. By leveraging their PR prowess VSC is able to provide exposure, craft narratives, and make the problem of climate change feel personal through the companies they support. Todays episode is sponsored by See Change Sessions: Join a global crew of adventurous minds to solve some of the worlds biggest problems . For more information about their upcoming session in Vermont, September 12-14, check out their website here: https://www.seechangesessions.com/