You’ve probably eaten something so spicy it hurt before. But, across the globe, people still love eating spicy food – despite the discomfort. Why? Bob Holmes, author of FLAVOR: The Science of Our Most Neglected Sense, tells Olly Mann what attracts us to this taste sensation.  Every Monday and Thursday WHY? takes you on a wild adventure to the edge of knowledge. Follow on your favourite app so you never miss an episode. WHY? is written and presented by Olly Mann Audio production by Jade Bailey. Artwork by James Parrett. Music by DJ Food. Exec Producer: Jacob Jarvis. Lead Producer: Anne-Marie Luff. Group Editor: Andrew Harrison.  WHY? is a Podmasters Production. Instagram | Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices