Just like many other conservation issues, the illegal wildlife trade originates from the actions and choices of people, so, to help solve the problem, we need to mobilise changes in human behaviour. In this episode we talk to Dr Diogo Veríssimo, a Research Fellow at Oxford University for the Oxford Martin Programme on the Illegal Wildlife Trade and Grace Ge Gabriel, IFAW’s Regional Director for Asia. Join us as we look into demand reduction activities that use behaviour change interventions as an approach to reducing the purchase and consumption of tiger products. Additional reading: Making more effective use of human behavioural science in conservation interventions - ScienceDirect Biodiversity conservation as a promising frontier for behavioural science | Nature Human Behaviour Using theory and evidence to design behaviour change interventions for reducing unsustainable wildlife consumption - Doughty - 2021 - People and Nature - Wiley Online Library The Society for Conservation Biology (wiley.com) Influencing consumer demand is vital for tackling the illegal wildlife trade (researchgate.net)