As part of the South African invasion that tool place here at Wine Talks, Petir Venter came to the studio ready to promote the wine of South Africa. And he did in a very humble way. 1. During COVID-19 lockdowns, some wineries in South Africa turned their wine shops into delis to stay operational and adapt to restrictions. 2. Petri Venter was introduced to vineyards through a Facebook game before transitioning to a real-life winemaking career. 3. South Africa is transitioning from bulk wine exports to focusing on higher-quality wines at more attractive prices. 4. Wine bars and a willingness to pay higher prices for quality wine are growing trends in South Africa’s wine-drinking community.   Wine Talks is committed to get to South Africa; the stories are too good. In this episode of "Wine Talks," hosted by Paul K, the guest is Petri Venter from a South African winery. They delve into the burgeoning wine market in South Africa, highlighting its increasing recognition for high-quality wines and the growing wine-drinking community. The discussion covers the competition between Cape Town and Johannesburg and the significant foreign investment influencing local wineries. Petri sheds light on the adaptive strategies during COVID-19, such as turning wine shops into delis to navigate the alcohol sales ban. The importance of persistent marketing efforts, especially in the American market, is emphasized, showcasing the industry's camaraderie and support. The conversation also explores the distinction between different winery brands and the considerable influence of international experiences on South African winemakers. Petri's journey from a Facebook game enthusiast to a passionate winemaker adds a unique touch. The episode concludes with discussions on future plans, focusing on engaging with consumers through storytelling and personal interactions. With high-quality wines at reasonable prices, the South African wine industry is poised for continued growth and international success.