Wine consumerism is changing. However, Pico Maccario, a three-generation Italian winery, is staying ahead in today’s market. How? Join us on this episode of Wine Talks as we venture right into the heart of Piedmont, Italy, with Emiliano Morando, the import and export manager at Pico Maccario Winery. Together, we’ll uncover the winery's unique approach and see how it skillfully mix tradition with modern touches to craft exceptional wines. Discover how consumer education has reshaped wine preferences, encouraging wineries to innovate while respecting their roots.  Plus, we explore the challenges of anticipating market demands, Pico Maccario’s modern marketing strategies for attracting younger wine drinkers, and more. Tune in now!   Key Takeaways: Introduction (00:00) Pico Maccario’s winemaking philosophy (01:19) Adapting to consumer trends and market demands (03:05) Risk and entrepreneurship in winemaking (04:39) Emiliano’s journey in the wine industry (09:26) The role of acidity in wines (13:21) Characteristics of Barbera wine (17:04) Embracing the young wine drinkers (19:51) Challenges of obtaining appellation status (25:08) Importance of marketing and consumer perception (31:27) The Cannubi Barolo vineyard (34:32) Future plans (45:14)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Visit Pico Maccario for more: https://www.picomaccario.it/?lang=en   Watch or listen to these episodes: 💥 Reid Kinnett Episode: https://youtu.be/S_TDViNG_Oo 💥Angela McCrae Episode: https://youtu.be/yRxXHqWiLgc   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!