Is the wine industry falling behind with its marketing strategies? How can it attract younger wine drinkers? In this episode of Wine Talks, Paul K sits down with marketing expert and founder of Bread & Butter Digital Marketing, Molly Bossardt. With her educational background in marketing and extensive experience, Molly explains how the wine industry is lagging in digital marketing and the importance of adapting to today’s modern marketing practices. This conversation also explores the growing impact of AI in marketing, the limitations of AI in replacing human creativity, essential tips for hiring a marketer, and what it means to be innovative in this industry. If you’ve ever felt like your marketing strategy isn’t doing enough, this episode is for you. Let’s jump right in!   Key Takeaways: Introduction (00:00) Meet Molly Bossardt of Bread & Butter Digital Marketing (01:00) How Molly found the opportunity to work with Virginia wineries (03:20) The surprising growth of Virginia wineries (07:35) Bread & Butter Digital Marketing services (09:40) Effectiveness of paid digital ads on wine marketing (12:51) Tips when hiring a marketer (19:50) AI’s role in modern marketing (30:08) How accurate is today’s AI-assisted marketing (33:35) What it means to be innovative in this industry (38:01)   Additional Resources: 👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_ 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 👉Follow Molly Bossardt on LinkedIn: https://www.linkedin.com/in/molly-bossardt-5a804859/   Watch or listen to these episodes: 👉Interview with Vito La Fata: https://youtu.be/HuHqE2p3kpc 👉What Makes Château Cheval Blanc a PREMIER Winemaker: https://youtu.be/ANZISp-XFvc   Let’s Connect: 🔸IG: https://www.instagram.com/winetalkspodcast/ 🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 – Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time. Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!