This episode of Winning IR explores the innovative ways that modern companies are seizing the attention of institutional and retail investors. Alyssa Barry and Caroline Sawamoto, Principals and Co-Founders at irLabs, join Mark Fasken to share the tips and tricks they use to create value and interest for issuers. Listen to the episode or read the transcript to learn more about: How can IROs incorporate untraditional and creative elements into their IR programs?What makes for a compelling story? What differentiates a compelling story from a bland one? What can IROs do to improve their storytelling?How often should you revisit or revise your company story?What can IROs do to cut through the noise and differentiate their company?