This episode of Winning IR explores what it means to implement a total stakeholder approach. Jeremy Cohen, Vice President Investor Relations at Alight Solutions (SVP IR and Financial Communications at Edelman Smithfield at time of recording), joins Mark Fasken to share his perspective on how a successful IRO must act as a hub to connect stakeholders to strategy.  Listen to the episode or read the transcript to learn more about: What is a “Total Stakeholder Approach”, and why is it important?Why does IR need to have a seat at the table for strategic discussions and strategic planning?What’s the difference in expertise of an in-house IRO compared to an IR consultant? What can IROs do to become the internal expert on everything and build strong internal relationships within the company?How can IROs get buy-in from internal stakeholders to support the IR strategy?What kind of data is most useful when getting buy-in from key stakeholders?How can IRO’s optimize their time with retail investors and communication on social media channels?How can you validate that your IR communications strategy is effective?