This episode of Winning IR discusses the similarities and differences of investor relations and public relations. Fabiane Goldstein, Investor Relations Senior Director at Grayling, joins Mark Fasken to talk about the overlap between IR and PR and what IR professionals can do to maximize their investor brand. Listen to the episode or read the transcript to learn more about: How does IR relate to PR? What challenges arise when building an investor brand?Why is social media important for investor relations?How should IROs approach building a social media / PR strategy? What are the first steps they can take to get started?What challenges do international companies face when trying to enter North American markets?How can IROs determine the impact or ROI of PR?How can IROs leverage existing content to develop an investor marketing strategy?