In this episode of Winning IR, Mark Fasken sits down with Scott Einberger, Investor Relations Officer at JLL, to talk about how he approaches investor targeting and practical advice for IR teams looking to attract new investors. Scott shares his best advice and tips on building, prioritizing, and measuring his investor targeting efforts, and what advice IROs need to know when it comes to effective investor outreach and relationship building.  In this episode, we cover: How to build and prioritize a targeting listIn-house investor targeting vs. third partyHow much time investor targeting should takeWhen it’s the right time for targetingHow to be more successful in your investor outreachLeveraging your shareholder base for introductionsMeasuring the success of investor targetingResponse rates to outreach effortsNDRs with the sell-sideThe impact of the macroeconomic environment on targeting strategiesESG-specific investor targetingAbout our guest: Scott Einberger is an accomplished investor relations and finance professional with over 20 years of experience. He is currently the IRO at JLL and has extensive experience in the food and beverage, consumer staples, and hospitality industries, with strong knowledge of market dynamics and industry drivers. Connect with Scott on LinkedIn here. Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir