In this episode of Winning IR, Mark Fasken sits down with Rodney Nelson—VP of Investor Relations at Twilio (Director and Head Of Investor Relations of Qualtrics at the time of recording).  Rodney shares his expert perspective on why IROs should have a solid understanding of their investor base, the importance of conducting an investor analysis, and further insights on the evolution of a public company’s shareholder base. Listen to the full episode to learn more about: How a company’s investor base will change as they make the transition to a public company —and over time.How to engage with new and different types of investors. The importance of understanding the profile of your company’s investor base, and how to achieve it. How to present an investor analysis to the board of directors. Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir