In today’s episode of Winning IR, Mark Fasken sits down with Alex Jorgensen, Managing Director and Head of IR at Prosek Partners to talk all things IPO.  Navigating an initial public offering is no small feat, with many moving pieces and requirements to successfully launch a company into the public markets. Alex has advised on over 35 go-to-market transactions and shares his experience, best practices, and things to avoid.  Listen to the full episode to learn more about The team you need to go public, and their importance throughout the processThe importance of positioning and narrativeBuilding your prospectusThe difference between public and private market investorsCrafting a story around the IPOWhere companies under-invest during the IPO processThe most common challenges that come up during an IPOGoing public in a tough marketWinning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir