The sometimes adversarial nature between Corporate IR and the Sell-Side can result in some unknowns when it comes to building strong and mutually beneficial relationships between IROs and sell-side analysts. In this episode of Winning IR, Mark Fasken sits down with Megan McGrath, Senior Vice President of Investor Relations at Cushman & Wakefield. Megan's insights are incredibly valuable for Investor Relations Officers who want to enhance their sell-side coverage. As someone who has worked in the sell-side industry, Megan's advice comes from a place of deep understanding. Having held key positions as an analyst and Director of Research at top firms like The Buckingham Research Group, MKM Partners, Barclays Capital, and Lehman Brothers, Megan's expertise is unparalleled. Listen to the episode to learn more about: The transition from the sell-side into IRThe biggest misconceptions about the sell-sideWhat IROs can do to better engage the sell-sideHow to work more proactively with the sell-sideTips for getting the sell-side to initiate coverageHow to better work with your covering analystsBuilding An Efficient Partnership Between The Sell-Side, Your Company, And Your Management TeamWinning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir