The earnings cycle can sometimes force a focus on communicating short-term results and strategies with the investment community. This can sometimes prevent issuers from sharing their companies' long-term vision and strategy effectively. So how can you ensure that your vision is understood?  In this episode of Winning IR, Mark Fasken and Moira Conlon, Founder, and CEO of Financial Profiles, talk about balancing short-term success and reporting with creating and communicating a long-term, value-driven company story.  Listen to the full episode to learn more about: Balancing short-term reporting and selling the long-term strategy of your companyHow to know if investors understand the long-term strategyWhat to do when the investment company doesn’t see the long-term visionThe components of a long-term approach to investor communicationsWhere to find examples of companies who are doing it wellCommunicating long-term vision in a volatile marketWinning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir