Welcome to the Cathcart Institute Wisdom Parlor's maiden voyage! In this epsiode, Jim and the Wisdom Parlor Council discuss the importance of engaging the audience, identifying target markets and effectively reaching out to perspective clients. They explore the benefits of mentorship and the role of a mentor in guiding and advising individuals to make better decisions in their pursuit of success. They also discuss key insights on the importance of clarity in one's value proposition and the impact it has on attracting clients. Furthermore, they also touch on the importance of having conversations with clients and asking for referrals, as well as providing them with the necessary tools to represent your services effectively. Join them to continue expanding your knowledge and network with other exceptional minds! About the Host: Jim Cathcart, CSP, CPAE is one of the top 5 most award-winning speakers in the world. His Top 1% TEDx video has over 2.6 million views, his 25 books are translated into multiple languages, including 3 International bestsellers. He is a Certified Virtual Presenter and past National President of the National Speakers Association. Jim’s PBS television programs, podcast appearances and radio shows have reached millions of Success Seekers and he is often retained to advise achievers and their companies. Even his colleagues, some of the top speakers in the world, have hired Jim to speak at their own events. Jim is an Executive MBA Professor at California Lutheran University School of Management and serves as their first Entrepreneur in Residence. He has been inducted into the Sales & Marketing Hall of Fame in London for his pioneering work with his concept of “Relationship Selling.” He is also in the Professional Speakers Hall of Fame and has received The Cavett Award and The Golden Gavel Award. Jim has written 25 books, hundreds of articles and he is always writing at least one new book. His most recent book is HI-REV for Small Business, The Faster Way to Profits . Audiences buy his books by the hundreds and he happily adds autograph sessions to his speeches. https://cathcart.com/ https://www.linkedin.com/in/cathcartinstitute/ https://www.facebook.com/jim.cathcart https://www.youtube.com/user/jimcathcart Tedx: https://www.youtube.com/watch?v=-ki9-oaPwHs